Marketing New Media

An engaging and useful Third Tuesday presentation. Mhairi Petrovic talks about "Overcoming the challenges of marketing new media to traditional decision makers."

The evolution of the Internet has brought about many changes in the way we do business: marketing in particular has seen a sea change as new methods of interacting with target audiences have come to the fore. Many senior decision makers today, however, come from a traditional marketing background and are hesitant to adopt new media marketing techniques. This talk will discuss the common objections old school marketers have to new media and how you can use the basic principles of traditional marketing to educate them to the new way of doing things.

Mhairi Petrovic is Chief Marketing Orchestrator and Founder of Out-Smarts Internet Marketing - a company dedicated to working with small to medium sized businesses to maximize their Internet exposure. Passionate about social media, Mhairi blogs and podcasts regularly and puts her knowledge of the Internet to good use to develop and implement innovative Internet marketing campaigns.

Mhairi's presentation and the audience discussion were live-blogged here, a post which helpfully includes links to all the sites and tools mentioned.

Click the image below to see the presentation. Sorry for the poor video and audio quality, it was a very dark intimate room in a noisy lively setting.


MoMoVan: Mobile Voting Panel

From the MoMoVan E-Zine description of the Oct. 6, 2008 meeting...

John Boxall of Handi Mobility and John Lyotier of Direct Voter carried a lively discussion of how the new technologies are being deployed; how politicians are doing a lousy job of embracing the new tools at their disposal and how secure mobile technologies are going to transform not only search marketing for election campaigns but also the way we vote.

What's up with the hats? Watch this.


Edie Hats and MoMoVan

From the MoMoVan E-Zine description of the Oct. 6, 2008 meeting...

In addition to the informative sessions and discussions, we also selected the new face of MoMoVan for the year (a unique tradition) for the official face on the "Smile, it's Monday!" button.

Edie, owner of Edie Hats, once again provided the props (sexy, crazy, trendy hats). There was some modesty at first, but Natalie (store manager) was relentless and no one was spared from the fashion show or the ensuing photo shoot. A top 5 was chosen from the room and after much deliberation, Igor Faletski passed the mantle to Amielle Lake.


Tagga Makes Instant Mobile Sites

Amielle Lake, CEO of Tagga, describes how this new company lets you create instant SMS and mobile sites. From the lightning pitches at MoMoVan, October 6, 2008.