Parveen Kaler (@kaler), founder of Smartful Studios, speaks about the business of Geo Location and Location Based Services. Currently, the Geo technology stack is fractured into disparate slices of functionality. Who owns the data and what functionality currently exists? Parveen looks at where data and functionality gaps exist within the stack. This motivates the types of applications and services that can be built today. It doesn't make sense for a viable business to build a product without a revenue model. He enumerates different methods to monetize Geo Location services and describes how to build a revenue strategy.