David Ng describes Phylo, a cool trading card game to teach biodiversity. A study showed that children could easily identify and describe a large number of Pokemon characters, yet knew very little about the real world of plants and animals all around them. Inspired by the success of Pokemon, David Ng's group at UBC has successfully leveraged a web community to rapidly develop Phylo, and to draw attention to 2010 as the International Year of Biodiversity. From Northern Voice 2010.
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