Not Your Average ‘Daily’ Grind

The Daily is the first tablet-native national news brand that is publishing exclusively for the iPad. Launched from scratch on February 2, 2011 by Rupert Murdoch and News Corp., The Daily has received kudos from a variety of big names.

It’s no secret that The Daily’s content recipe is quite unique. What makes it different are the various components – part magazine (for depth and quality), part newspaper (delivered daily) and part online property (updated in real-time). Peppered among these elements are dashes of interactivity – unique videos, photos, and built-in apps (yes, apps within the app).

And what keeps readers coming back for more? It’s The Daily’s A+ journalists and interesting feature articles and series. Take “Rocket Across America,” for example, where The Daily reporter Justin ‘Rocket’ Silverman travels across the U.S. covering all aspects of American culture. Traveling west from his NYC home base, Silverman has done everything from walk on fire in Ithaca, New York to Outhouse Racing in Des Moines, Iowa.

As a video editor at The Daily, Jonathan Tortora’s job is to make sure all of this content – filmed in office or captured remotely by Silverman and countless other reporters – is edited, polished, and turned around as quickly as possible. We caught up with Jonathan recently to ask him how it all works.

So Jonathan, what is it like being a part of the e-newspaper revolution?
It has been an amazing experience. The Daily is a wonderful outlet to be a part of the new media and technology frontier. I originally came from the television broadcast industry, so this was just something I stumbled into – and I’m so happy I did. It is refreshing to create the unique, engaging material for The Daily, everyday.

Recent statistics show that although the traditional newspaper industry is faltering, their online counterparts are posting double-digit growth. Do you believe the next frontier for newspaper publishers is to shift emphasis from online formats to iPads?
I think that eventually traditional newspapers will catch on to this new media trend. Apple revolutionized the way people consume media. We have the capacity to tell stories in a way no one else can and the consumer is responding to that. The work of our design team is groundbreaking and takes interactivity to the next level. Readers now want to be immersed in the content – whether it is touching hotspots with their fingertips or scrolling through interactive picture galleries the design helps to bring the viewer inside of the content. You can check out some of our coolest design features on The Design Blog.

If the top ten newspapers were to shift to the iPad, what do you think would differentiate The Daily from its competition?
The Daily started on the iPad platform, we were born for this! We got here first…and we’ll continue to create top notch content so the app is the best it can possibly be.

What are some examples of stories and series you work on for The Daily?
Our team is out in the field everyday trying to grab new content. For example, in the past few months, we have covered everything from an Angola Prison to a window washer who works suspended 90 stories above New York City.

One of the series that caught our eye was “Rocket Across America.” Can you tell me a bit more about this?
Sure – it is actually one of my favorite series I’ve worked on thus far at The Daily. Justin ‘Rocket’ Silverman went around the county doing pieces from the road about the people he comes across. We call the series “Rocket Across America” because Silverman who started in New York City and has been heading west and everywhere in between looking for ‘content gold.’

What is your role in making sure that all the footage captured from “Rocket Across America” is ready for publication for The Daily?
My job is making sure that all of the footage we capture can be formatted and polished for publication. To capture each angle of the story we utilize a lot of multi-camera shoots with DSLR cameras.

Since you are working out of New York and Silverman is on the road, how do you work with the footage for a quick turnaround?
For the “Rocket Across America” series specifically, our team’s been doing everything on the road. Our shooter/producer has been shooting with two Canon 5Ds, a Sony EX3, and some GoPros. Armed with a laptop and PluralEyes, he’s been syncing, screening, and editing in the field.

PluralEyes has actually become a necessity in producing material for The Daily. Since we are churning out content so quickly everyday, its ability to save time is priceless.

What happens once the edit is finished on the road?
It gets sent back via ftp and we can make any final changes the same day. On some occasions, rough edits have been sent back via ftp and we’ve completed the edits here at the office. At that point though, all the footage has been synced in the field first.

With so many interesting series and articles – many of which have a unique spin like “Rocket Across America” – how do you view the future of The Daily?
Promising! If we continue to focus on the content and create memorable material day in and day out like we’ve been doing, we will continue to be successful.

For more information about The Daily, please visit http://www.thedaily.com, or download the App from the App Store: http://itunes.apple.com/us/app/the-daily/id411516732

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