Showing posts with label PluralEyes. Show all posts
Showing posts with label PluralEyes. Show all posts

2012-05-21

Graveyard Carz Brings Reality TV Back to Life


Ever seen an old, beat up car sitting on the side of the road, clearly out of commission, possibly even past the point of no return just waiting for someone to take it to the dump? Well, Mark Worman, owner of Welby’s Car Care in Springfield, Oregon, wouldn’t see a piece of trash – he’d see the opportunity to bring a car back to life and back to its glory days. And, not just any type of car. Mopars. Which means Mark only deals with Dodge, Chrysler and Plymouth Original Equipment (or O.E. for the car buffs) restoration.

The car that started it all
One day, a client came in with a very rare ’71 ‘Cuda 440-6, one out of about 104 ever made. The car was in bad shape – almost beyond reparation – from a high-speed wreck in 1980, and had been rotting away for well over 20 years when it arrived at Mark’s shop. Online forums began buzzing angrily over the idea Mark might re-body the car, a cardinal sin in the world of O.E. restoration, which means taking all of the identifiers, like the VIN and parts numbers, off the original parts and inserting them onto newer, but less desirable, ones – essentially, fraud.

To prove his honesty and O.E. restoration skills, Mark decided to document their progress as he and his crew brought the ‘Cuda back to life. With that, ideas for a reality TV show spread like wildfire. Add in Mark’s kooky – yet lovable – team of hot rod fixer-uppers, and you’ve got Graveyard Carz, a reality television show produced by The Division, set to hit televisions across America this June on Velocity by Discovery.

We talked to The Division’s Casey Faris, executive producer and visual designer for Graveyard Carz, who filled us in on the process of getting picked up by a network, the quirky cast, editing for a reality television show, and more. The road to getting a deal for Graveyard Carz was about as bumpy and wrecked as the cars they restore, but if anyone can bring something to life, it’s Mark and his team.

You began production on Graveyard Carz before even having a deal in place – what was that process like and how did the cast and crew deal with it?

Mark and his team brought this Road Runner back to life
At The Division, we truly try to make a little go a long way. The original pilot was finished in spring of 2008. Our sizzle reel was uploaded to Vimeo that summer, which is when we began talking to several production companies. After being passed around, hyped up, let down, lied to, brushed off, and ultimately back-burnered, we finally started independent production on Season One in fall of 2010, and wrapped around April 2011. We didn't have any deals in place until about two-thirds of the way through production.

How did we do it? Dedicated people. Just about everyone worked for free or nearly free. Without everyone's heart being in place to see the project succeed, we would have gone nowhere. Waiting for so long for the project to take off was hard, but we are finally seeing the light at the end of the tunnel.

Television is full of reality TV shows. What is it about Graveyard Carz that makes it special?

The humor is very smart. Mark has a sense of humor that really shines through on screen, as well as in his producing role in the company. All of our editors are constantly being trained to recognize good comedic timing. Even though there is the occasional toilet humor here and there, the actual comedy is very quick and sharp, more like the humor of The Office than American Chopper. The characters aren't over the top; they're regular, likable guys who are simply hilarious to watch, and even funnier with the right editing.

There's lots of car shows out there, but our show is the ONLY show that focuses on Mopar Original Equipment restoration. That type of exclusivity is unheard of in the television world. Combine those factors with our characters and you have a pretty unique show.

What kind of reaction has there been to the show so far?

Our show has played in dozens of countries around the world. Everywhere it plays we, of course, hear from car people – especially the Mopar freaks. But because our show’s characters are so genuinely likable and relatable, it hits an even wider array of demographics. We have people young and old, male and female, obsessed with our show all around the world.

I think when Graveyard Carz hits Velocity in the spring it will receive a very good response. I think car people will LOVE the show, but even people who don't really like cars that much are going to catch on and really enjoy our program.

What does each character bring to Graveyard Carz? How do you think the American audience will perceive them?

The GYC Cast; from left to right: Mark, Royal, Daren and Josh
We got really lucky with our characters because they complement each other so well. Mark's the boss, the expert, and also can be a pretty big jerk (I say this with love). I think people are going to pick up that, yes, he has an abrasive personality, but he also has a heart of gold, and is really more of a little kid in that way. He also really knows his stuff, which I think people will respect. A bit like Gordon Ramsay in Hell's Kitchen. 

Daren is the anti-Mark. He is a good guy, but his favorite thing to do around the shop is to wind people up – usually Mark. He doesn't seem to be happy unless someone's mad at someone else. But if you ask him about it directly, he would tell you he's all about peace and harmony. The audience is really going to like Daren, but they'll catch on to his schemes and begin to appreciate his mind games as well.

Royal is the adorable, goofy one. Often times in the edit suite, we'll stand back and look at a Royal edit, and everyone will just shake their heads and say something like, "Poor Royal, he's so sweet..." He likes to get work done, probably more so than the other characters, so he's always more happy when progress is made on a car. We keep telling Royal that ladies are going to be after him because of his cute, dopey personality.

Josh is the son-in-law, the young mechanic in training. Josh is very relatable to younger viewers, because of his age. Josh's perspective is always from a young, learning point of view, so that gives us great opportunities to have our audience learn along with Josh. People will always be rooting for Josh because he's the good guy that always just wants to be doing something cool. I think American viewers are really going to love that.

Royal on the GYC set
How does shooting and editing a reality show differ from editing a scripted film?

With a reality series, the first thing is we have tons of footage, which is why PluralEyes is especially useful. We’ll have several hours of footage for each scene, which ends up being about three or four minutes of the show. Normally, if we had three hours of footage, at least an hour would be spent just on syncing. With PluralEyes, it’s synced in about 10 or 15 minutes, and we don’t have to babysit, we can work on something else and still be productive. It really is a time saver.

A reality show's story is probably 80% in the editing, which is why it’s so important that we get to that phase quickly. Although we were all on the shoot and have a pretty good idea of what went down, we don't really have much of an idea of the real story until the edit is done. Things you think will come across really easily are sometimes surprisingly hard to convey to an audience, and other things that we didn't even notice during a shoot will become the main feature of that segment. It's pretty weird sometimes!

Season One is still yet to premiere in the states, but what does the audience have to look forward to for Season Two of Graveyard Carz?

Without trying to hype it up too much, Season Two is going to be a killer. Starting with our first episode, there are all new cars, equipment, and more high-speed adventures. We are all very excited to see Season Two.

We have tons of amazingly cool vehicles, the production value is higher, we have sponsors which allow us to do more field trips and activities with the crew, we'll be traveling more, and just pretty much tearing out all the stops to make it a really fun ride. Plus, Season Two is 13 one-hour episodes, whereas Season One is only six.

What other projects are in the pipeline?

Our other production right now is Lynch 4 Hire, which is a half-hour show that was just commissioned by MavTV. It's a really fun show about a couple of brothers doing odd jobs to make a living.

We have quite a few irons in the fire, most which I have to keep somewhat under wraps, but I'll tell you we have some really exciting projects coming up later this year. We're all very excited.

Don’t miss Graveyard Carz, premiering June 14th on Velocity by Discovery!

2011-10-13

Not Your Average ‘Daily’ Grind

The Daily is the first tablet-native national news brand that is publishing exclusively for the iPad. Launched from scratch on February 2, 2011 by Rupert Murdoch and News Corp., The Daily has received kudos from a variety of big names.

It’s no secret that The Daily’s content recipe is quite unique. What makes it different are the various components – part magazine (for depth and quality), part newspaper (delivered daily) and part online property (updated in real-time). Peppered among these elements are dashes of interactivity – unique videos, photos, and built-in apps (yes, apps within the app).

And what keeps readers coming back for more? It’s The Daily’s A+ journalists and interesting feature articles and series. Take “Rocket Across America,” for example, where The Daily reporter Justin ‘Rocket’ Silverman travels across the U.S. covering all aspects of American culture. Traveling west from his NYC home base, Silverman has done everything from walk on fire in Ithaca, New York to Outhouse Racing in Des Moines, Iowa.

As a video editor at The Daily, Jonathan Tortora’s job is to make sure all of this content – filmed in office or captured remotely by Silverman and countless other reporters – is edited, polished, and turned around as quickly as possible. We caught up with Jonathan recently to ask him how it all works.

So Jonathan, what is it like being a part of the e-newspaper revolution?
It has been an amazing experience. The Daily is a wonderful outlet to be a part of the new media and technology frontier. I originally came from the television broadcast industry, so this was just something I stumbled into – and I’m so happy I did. It is refreshing to create the unique, engaging material for The Daily, everyday.

Recent statistics show that although the traditional newspaper industry is faltering, their online counterparts are posting double-digit growth. Do you believe the next frontier for newspaper publishers is to shift emphasis from online formats to iPads?
I think that eventually traditional newspapers will catch on to this new media trend. Apple revolutionized the way people consume media. We have the capacity to tell stories in a way no one else can and the consumer is responding to that. The work of our design team is groundbreaking and takes interactivity to the next level. Readers now want to be immersed in the content – whether it is touching hotspots with their fingertips or scrolling through interactive picture galleries the design helps to bring the viewer inside of the content. You can check out some of our coolest design features on The Design Blog.

If the top ten newspapers were to shift to the iPad, what do you think would differentiate The Daily from its competition?
The Daily started on the iPad platform, we were born for this! We got here first…and we’ll continue to create top notch content so the app is the best it can possibly be.

What are some examples of stories and series you work on for The Daily?
Our team is out in the field everyday trying to grab new content. For example, in the past few months, we have covered everything from an Angola Prison to a window washer who works suspended 90 stories above New York City.

One of the series that caught our eye was “Rocket Across America.” Can you tell me a bit more about this?
Sure – it is actually one of my favorite series I’ve worked on thus far at The Daily. Justin ‘Rocket’ Silverman went around the county doing pieces from the road about the people he comes across. We call the series “Rocket Across America” because Silverman who started in New York City and has been heading west and everywhere in between looking for ‘content gold.’

What is your role in making sure that all the footage captured from “Rocket Across America” is ready for publication for The Daily?
My job is making sure that all of the footage we capture can be formatted and polished for publication. To capture each angle of the story we utilize a lot of multi-camera shoots with DSLR cameras.

Since you are working out of New York and Silverman is on the road, how do you work with the footage for a quick turnaround?
For the “Rocket Across America” series specifically, our team’s been doing everything on the road. Our shooter/producer has been shooting with two Canon 5Ds, a Sony EX3, and some GoPros. Armed with a laptop and PluralEyes, he’s been syncing, screening, and editing in the field.

PluralEyes has actually become a necessity in producing material for The Daily. Since we are churning out content so quickly everyday, its ability to save time is priceless.



What happens once the edit is finished on the road?
It gets sent back via ftp and we can make any final changes the same day. On some occasions, rough edits have been sent back via ftp and we’ve completed the edits here at the office. At that point though, all the footage has been synced in the field first.

With so many interesting series and articles – many of which have a unique spin like “Rocket Across America” – how do you view the future of The Daily?
Promising! If we continue to focus on the content and create memorable material day in and day out like we’ve been doing, we will continue to be successful.

For more information about The Daily, please visit http://www.thedaily.com, or download the App from the App Store: http://itunes.apple.com/us/app/the-daily/id411516732

2011-06-29

PluralEyes and Final Cut Pro X - Questions and Answers

Here at Singular Software, we are getting lots of questions about PluralEyes and Final Cut Pro X. Here are the answers.

Q: Does PluralEyes Support Final Cut X today?
A: No.

Q: Will PluralEyes Support Final Cut X?
A: As with any new host release, we intend to support FCP X as soon as we can, but the technical information we need to do so has not been released yet. In the meantime, the engineering team has begun the process of analyzing FCP X.

Q: When?
A: We can't make any promises. We haven't seen the technical specs to know how much effort will be required and we don't know when these specs will be available.

Q: Will it be a free upgrade?
A: Yes, for anyone who bought PluralEyes (for FCP 6 or 7) recently.

Q: I thought I detected some weasel words in that last answer.
A: Our updates have always been free up until now. We can't guarantee that an FCP X update will be free for those who didn't buy recently, but that would be our preference.

Q: I see other plug-ins are supporting FCP X already. Why aren't you?
A: There are several different developer kits. One of those has been released and is being used to update some plug-ins. The one we need has not been made available to us.

Q: What about those of us still using FCP 6 and 7?
A: PluralEyes will continue to support those versions for some time and through subsequent releases.

Q: Hey, wait. Doesn't FCP X have auto sync built in?
A: As expected, a basic auto sync feature has been included in FCP X. We also expected that PluralEyes would be able to add value to FCP X, and our experience with it has confirmed that. We have heard from several customers that they still want PluralEyes.

Q: I need PluralEyes for FCP X! Can't you do something?
A: We're doing everything we can think of. If you would like to make your wishes known to Apple, they provide a page where you are invited to give feedback about Final Cut Pro.

Update: Apple has published an FAQ in which they say that the interfaces we need will be available "in a few weeks". http://www.apple.com/finalcutpro/faq/